Our client, MLA Canada are a multidisciplinary real estate sales and marketing agency striving to accelerate project success and reach for our clients.  Find out more about them at: https://mlacanada.com/

Digital Media Manager

ABOUT MLA CANADA

MLA Canada is the most comprehensive real estate service provider in Canada. Partnering with residential developers, MLA Canada offers an unmatched level of expertise in advisory services, market intelligence, project marketing, sales, customer care and administration. From boutique projects to large masterplan communities, our diverse and deeply experienced service teams deliver exceptional results while placing our client’s objectives and brand identity first.

WHAT YOU CAN EXPECT

We are driven to change the way the world purchases real estate. Our company is at the helm of an exciting transition and growth in technology and innovation. Our commitment is to foster an entrepreneurial culture while continuing to disrupt how we position and sell real estate. As we take on this exciting new challenge, we are seeking a Digital Media Manager to join our growing team!

Our office is located in downtown Calgary on 1st St SW. In-person work in the office is a requirement of the job, but our hybrid policy allows for flexibility in working from home. Occasional travel from Calgary to the MLA Canada office in Vancouver, BC may be required.

The Digital Media Manager will lead and support the strategy, planning and execution of all targeted marketing campaigns. The ideal candidate has a hands-on approach and a deep understanding of best practices and reporting capabilities.

The core responsibilities for the role:

REQUIREMENTS:

• Advertising Expertise: Proven experience in digital advertising with a solid understanding of traditional media channels, including billboards, radio, and transit advertising.
• Strategic Campaign Planning: Ability to craft and execute multi-channel marketing campaigns that drive brand awareness and generate leads.
• Media Strategy Development: Prepare detailed media strategies, including blocking charts, booking schedules, insertion orders, and interim/post-campaign reports.
• Performance Analysis: Analyze and report on campaign effectiveness, combining data from multiple sources (e.g., sales, market intelligence) to deliver actionable insights and comprehensive performance summaries.
• Client Recommendations: Provide strategic recommendations and insights to clients, leveraging campaign performance data and industry best practices.
• Trend Awareness: Stay informed about emerging media opportunities and trends, providing expert points of view (POVs) to enhance strategies.
• Vendor Collaboration: Build and maintain strong relationships with media vendors to stay updated on the evolving media landscape.
• Dashboard Management: Ensure client dashboards are accurate, up-to-date, and provide meaningful campaign insights.
• Financial Oversight: Partner with the accounting team to manage invoicing, track payments, and reconcile campaign budgets.
• Cross-Functional Communication: Work closely with project managers, clients, and creative teams to align on strategy, performance, and execution.
• Budget Tracking: Monitor weekly budgets across platforms to ensure efficient and effective spending.
• Creative Optimization: Collaborate with external vendors and creative teams to ensure performance marketing assets are optimized and continuously improved based on insights.
• Campaign Execution: Oversee the smooth implementation of campaigns across digital and traditional media, ensuring they are optimized for success.
• Department Growth: Identify opportunities to improve the efficiency and growth of the media department.

WHAT YOU BRING TO THE TABLE

• 5-8 years of Media experience with at least 2 years in a Manager level role
• Extensive experience with hands-on execution of highly targeted and remarketing campaigns
• Deep understanding of Google Ads, strategies, keyword bidding, and best practices
• Strong reporting and data analysis
• Deeply acquainted with social advertising platforms such as LinkedIn Ads Manager, Facebook Business Manager, Twitter, YouTube etc.
• A strong grasp of Web Analytics, A/B Testing, and metrics-driven (performance) marketing
• Substantial experience working with performance marketing metrics (CPM, CPA, CPC)
• Experience with both digital and traditional media working with out-of-home and other non-digital media vendors
• Budgeting experience
• Superior organizational skills and exceptional ability to manage various tasks with ease
• Outstanding interpersonal communication and presentation skills
• A high level of professionalism, diplomacy and tact
• Proficiency with Google Apps, MS Office applications (Office 365)
• Hubspot and PowerBi an asset but not required
• Ability to produce results independently while maintaining a positive team environment
• An amazing attention to detail with an ability to thrive in a fast-paced environment.

WHY IT’S SO GREAT TO WORK FOR MLA

MLA offers individuals an unparalleled opportunity to work with a growing company with a clear vision to be Canada’s undisputed leader in real estate, and to be a part of setting a new standard of excellence for experience and innovation in the world of new home sales.

Our core values are at the heart of our people and company objectives. We strive for innovation, empowering our people, committing to the MLA experience and delivering results.

We celebrate our wins and each other. We are committed to fostering a rich learning organization and mapping out career paths based on individual talents and goals. We are big on fostering a community based on trust, and respect and creating a fun and collaborative place to be! Ask us about our yearly Rocket Awards program and annual gala events, where we put celebration into action.

In addition to a competitive compensation structure, we offer:

• An amazing opportunity for personal growth and development
• A comprehensive benefits package
• Wellness and transit subsidy programs
• An opportunity to work with the best of the business
• A fun, collaborative, innovative and fun working environment
• On-going commitment to training and development
• Opportunities for educational webinars

VIMY HR is your strategic partner for your HR needs and future growth. We strive on building great relationships and communication with both our clients and candidates. To learn more about VIMY HR please visit us at vimyhr.com